In this guide, we’ll take you through everything you need to know about color theory-from mastering the fundamentals of color variants right through to choosing the right color palette for your user interface. While it might seem like a website’s color palette is a matter of the client’s personal taste, in reality, UI designers rely on a framework called color theory: a multilayered set of guidelines that informs the use of color in design. User interface (UI) designers have the challenging task of incorporating color into their interface in a way that poignantly communicates a brand’s visual identity. Research conducted by the Institute for Color Research reveals that people make a subconscious judgment about a product within 90 seconds of seeing it, and between 62% and 90% of that assessment is based on color alone. Have you ever seen a color that has immediately reminded you of a particular brand? Maybe you’ve struggled to feel relaxed in a room that has a clashing color scheme, or returned an item of clothing you got as a gift because the color wasn’t quite right.Ĭolors have the immeasurable power to inform our mood, emotions, and thoughts.
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